Not 9 to 5 was founded in instinct and is now cemented in data. In 2018 after decades of struggling with her own experiences with anxiety, depression, trauma and grief, Hassel was inspired to co-found Not 9 to 5, a non-profit that empowers foodservice service workers like herself. As Not 9 to 5’s Executive Director, this industry vanguard has made it her mission to provide mental health and substance use support by mobilizing educational resources and advocating for psychological safety.
In 2019, Not 9 to 5 did it’s first survey of hundreds of hospitality professionals. When asked if you experience mental health &/or substance use challenges, 90% of respondents said yes. The elephant in the room was finally acknowledged and the unspoken crisis was validated.
Hassel’s strategic planning abilities helped grow Not 9 to 5 from a series of workshops, panels and webinars into a global vehicle for change. Now, with CNECTing —Not 9 to 5’s online educational platform— Hassel aspires to start a world-wide hospitality revolution to create work environments that are inclusive and proactive, rather than top-down and reactive.